CPD
Downloads & Engagement
Go beyond vanity download numbers. Build campaigns that drive real engagement, active usage, and long-term retention.
Acquisition + Engagement Duo
CPD campaigns pair download volume with engagement depth. The goal is not just to get users in, but to keep them active.
- Dual KPI framework: cost-per-download paired with engagement rate
- Onboarding flow optimization to convert downloads into active users
- Push notification and re-engagement campaigns for lapsed downloaders
Engagement Architecture
Design engagement loops that keep users coming back. We build campaigns around habit-forming product mechanics.
- Event-based triggers: content views, shares, social interactions
- Gamification mechanics: streaks, badges, level-ups
- Personalized content feeds driven by user behavior data
Metrics That Matter
Move past download counts. The metrics that drive business outcomes are engagement depth and frequency.
- DAU/MAU ratio: daily vs. monthly active user stickiness
- Session depth: pages viewed, time spent, features used per session
- Activation rate: percentage of downloaders completing key onboarding steps
Channel Mix
Different channels deliver different user quality. We allocate budgets based on post-download engagement data.
- Social media (Meta, TikTok) for awareness and volume
- Search and ASO for high-intent organic-adjacent traffic
- Influencer and content partnerships for engaged audiences
LAUNCH IN 24-48 HOURS
Ready to scale your performance campaigns?
Our team aligns on KPIs, budgets, and timelines, then launches your campaign within 24-48 hours. Reach out now.