Audit Results
SEO audit report for zerodha.com: C (75/100).
Agentic Academy Labs LLP
SEO Audit for zerodha.com
Zerodha's homepage has strong technical SEO fundamentals including SSL, canonical tags, and schema markup, plus well-structured on-page elements. However, missing analytics tracking, limited content depth, and a 0% rendering issue are holding back its full search performance potential.
Audit Results
Your core on-page SEO is strong, with key gaps to address
SERP Snippet Preview
Zerodha: Online brokerage platform for stock trading & investing
zerodha.com/
Online stock brokerage platform for trading and investing in stocks, futures, options, commodities, currency, ETFs, mutual funds, and bonds.
On-Page SEO
On-page SEO is well-structured with a clear title, meta description, proper heading hierarchy, and implemented schema and canonical tags. Gaps include limited content depth for keyword targeting and no analytics tracking to measure performance.
Header Tag Frequency
| Header Tag | Frequency |
|---|---|
| H2 | 4 |
| H3 | 4 |
| H4 | 0 |
| H5 | 0 |
| H6 | 0 |
Header Tag Values
| Tag | Value |
|---|---|
| H1 | Invest in everything |
| H2 | Trust with confidence |
| H2 | Unbeatable pricing |
| H2 | Free and open market education |
| H2 | Open a Zerodha account |
| H3 | Customer-first always |
| H3 | No spam or gimmicks |
| H3 | The Zerodha universe |
| H3 | Do better with money |
Individual Keywords
| Keyword | Title | Meta | Headings | Frequency |
|---|---|---|---|---|
| online stock brokerage | ✓ | ✓ | ✓ | 4 |
| stock trading | ✓ | ✓ | ✓ | 5 |
| mutual funds | ✗ | ✓ | ✓ | 6 |
| trading platform | ✗ | ✗ | ✓ | 4 |
| discount broking | ✗ | ✗ | ✓ | 3 |
| margin calculator | ✗ | ✗ | ✓ | 2 |
| Kite trading platform | ✗ | ✗ | ✓ | 3 |
Phrases
| Phrase | Title | Meta | Headings | Frequency |
|---|---|---|---|---|
| stock trading & investing | ✓ | ✓ | ✗ | 3 |
| futures and options | ✗ | ✓ | ✗ | 2 |
| open demat account | ✗ | ✗ | ✓ | 2 |
| brokerage calculator | ✗ | ✗ | ✓ | 2 |
| SIP calculator | ✗ | ✗ | ✓ | 2 |
| India’s largest broker | ✗ | ✗ | ✗ | 1 |
| Kite Connect APIs | ✗ | ✗ | ✓ | 2 |
Word Count: 913
Generative Engine Optimization (GEO)
The page includes strong trust signals and clear service context that supports generative engine understanding, but lacks structured FAQ content and explicit entity context to improve AI search visibility.
Rendering Percentage: 0%
Top Organic Keyword Rankings
Estimated from live search results; not historical Semrush-grade ranking data.
| Keyword | Location | Position | Est. Traffic |
|---|---|---|---|
| zerodha | IN | 1 | 10 |
| brokerage | IN | 1 | 10 |
Organic Keyword Positions
| Position | Keywords |
|---|---|
| Position 1 | 2 |
| Position 2-3 | 0 |
| Position 4-10 | 0 |
| Position 11-20 | 0 |
| Position 21-30 | 0 |
| Position 31-100 | 0 |
Usability
Usability is strong with clear navigation, product categorization, and trust-focused messaging, but repetitive navigation elements in the body and a lack of a clear above-the-fold primary CTA reduce user flow efficiency.
Performance
Performance is strong with an 84 PageSpeed score and enabled HTTPS, but a 0% rendering percentage indicates potential issues with dynamic content loading that could impact user experience and search crawlability.
Server Response
304ms
Content Loaded
304ms
Scripts Complete
3387ms
Social Results
No social engagement or local presence data is available in the current audit, so performance in this category cannot be assessed at this time.
Technology Results
Server IP: 104.18.117.40
Web Server: cloudflare
DNS: kara.ns.cloudflare.com, ken.ns.cloudflare.com
Recommendations
- 1Implement web analytics tracking (e.g., Google Analytics 4) immediately to measure SEO performance, user behavior, and conversion metrics, as no analytics is currently enabled.
- 2Expand targeted, high-intent content for core service keywords (e.g., 'how to open a demat account', 'stock trading for beginners') to increase organic traffic and keyword ranking potential.
- 3Add structured FAQ schema markup for common user queries to improve generative engine visibility and eligibility for rich search snippets.
- 4Optimize above-the-fold homepage content to include a clear, prominent primary CTA (e.g., 'Open Free Demat Account') to improve user conversion rates and reduce bounce rates.
- 5Audit and fix the 0% rendering percentage issue by optimizing JavaScript and dynamic content loading to ensure full crawlability and user experience.
- 6Add Open Graph and Twitter Card meta tags to improve social sharing previews and click-through rates when the page is shared on social platforms.
- 7Add contextual internal links from the homepage body to high-value supporting pages (e.g., Varsity educational content, IPO portal, calculator tools) to improve site crawlability and link equity distribution.